Thursday, July 23, 2009

Product Manager, What are your customers telling you?

This article about Sage made me chuckle a bit. Sage has implemented IdeaScope from Ryma which is a customer feedback tool for their products. So it makes me wonder, will Sage's customers tell them they want SaaS applications? Their executives seem to have mixed messages after a previous SaaS failure.

I am certain the only reasons Sage hasn't embraced SaaS yet is

1) They have figured out how to protect their revenue source from the traditional license model
2) Technically, they are having challenges.

As for #1, other SaaS vendors are probably taking their market share already so the move could be defensive to minimize the revenue losses to competition. They could also increase their professional services revenue, especially now that they have IdeaScope. Suddently they should have a ton of ideas to act upon.

As for #2, they should just get some quick help.

No comments:

Post a Comment